You may start to notice Oralieve has had a refresh! Our new website and packaging have both been updated to make it even easier for you to find the right solutions to help manage a sore or dry mouth, all while keeping the same trusted formulations you know and rely on.
The updates aren’t just cosmetic – they are based on feedback from our customers. Earlier this year, research revealed that while people found the previous website and packs “clear and simple”, they also described them as “a little tired” and “not visually engaging enough.”
We’ve listened carefully to feedback and every improvement has been designed with you in mind.
Why we updated our website
Our website has always been a place to learn more about dry mouth and discover our range of products. But as more of our community now shop and search from their phones, we knew it was time to make the experience faster, clearer, and easier to use, especially for mobile visitors.
With almost 70% of visitors browsing on mobile, the new website has been built with mobile-first optimisation, faster load times, and clearer navigation, making the journey from learning about dry mouth to completing a purchase smoother than ever.
It’s also packed with new features:
• A cleaner, more modern design that reflects our refreshed branding
• Clearer product information and images
• Easier checkout with transparent delivery costs
• Better educational content to help you understand the causes and management of dry mouth
• An updated space for healthcare professionals to access resources and training information
Our goal was simple - to make your experience smoother from start to finish, while ensuring our website continues to reflect the warmth, expertise, and care that Oralieve stands for.
Since launching the new website, we’ve been delighted to see such positive feedback from visitors. In a recent survey, 85% of respondents felt the website is now clearer and easier to use. We’re continuing to collect feedback as the site evolves, and every insight helps us make it even better for you.
Why we refreshed our packaging
Alongside our website, our entire product range is now being introduced with bold, updated packaging. The refreshed look builds on Oralieve’s reputation as a trusted brand in dry mouth relief, while giving it a more modern and engaging feel.
In our consumer research earlier this year, people described the old packaging as “clear and reliable” but also “a little clinical” and “not visually engaging enough.” The new designs directly address that feedback, using brighter, cleaner visuals and clearer colour coding to help you easily identify each product.
Every element of the new design, from improved legibility to more visible range statements such as “dry mouth relief” and “oral comfort” was created to ensure clarity and reassurance.
Importantly, while the outside has changed, what’s inside hasn’t. The same tested formulations that are designed to mimic the function of natural saliva remain the same. Oralieve products continue to help restore moisture and relieve dry mouth symptoms, as well as freshen and protect your teeth, just with a more updated look.
Trusted products with a refreshed new style
Oralieve’s mission remains the same: to bring gentle, effective relief to those suffering with a dry or sensitive mouth. The refreshed website and packaging reflect our ongoing commitment to make that support even easier to find. Whether you’re visiting our new website for the first time or spotting our new packaging, we hope you’ll love the new look as much as we do.
You can learn more about the Oralieve range here and for more information on dry mouth, visit our What is Dry Mouth page.
Oralieve has had a full refresh
You may start to notice Oralieve has had a refresh! Our new website and packaging have both been updated to make it even easier for you to find the right solutions to help manage a sore or dry mouth, all while keeping the same trusted formulations you know and rely on.
The updates aren’t just cosmetic – they are based on feedback from our customers. Earlier this year, research revealed that while people found the previous website and packs “clear and simple”, they also described them as “a little tired” and “not visually engaging enough.”
We’ve listened carefully to feedback and every improvement has been designed with you in mind.
Why we updated our website
Our website has always been a place to learn more about dry mouth and discover our range of products. But as more of our community now shop and search from their phones, we knew it was time to make the experience faster, clearer, and easier to use, especially for mobile visitors.
With almost 70% of visitors browsing on mobile, the new website has been built with mobile-first optimisation, faster load times, and clearer navigation, making the journey from learning about dry mouth to completing a purchase smoother than ever.
It’s also packed with new features:
• A cleaner, more modern design that reflects our refreshed branding
• Clearer product information and images
• Easier checkout with transparent delivery costs
• Better educational content to help you understand the causes and management of dry mouth
• An updated space for healthcare professionals to access resources and training information
Our goal was simple - to make your experience smoother from start to finish, while ensuring our website continues to reflect the warmth, expertise, and care that Oralieve stands for.
Since launching the new website, we’ve been delighted to see such positive feedback from visitors. In a recent survey, 85% of respondents felt the website is now clearer and easier to use. We’re continuing to collect feedback as the site evolves, and every insight helps us make it even better for you.
Why we refreshed our packaging
Alongside our website, our entire product range is now being introduced with bold, updated packaging. The refreshed look builds on Oralieve’s reputation as a trusted brand in dry mouth relief, while giving it a more modern and engaging feel.
In our consumer research earlier this year, people described the old packaging as “clear and reliable” but also “a little clinical” and “not visually engaging enough.” The new designs directly address that feedback, using brighter, cleaner visuals and clearer colour coding to help you easily identify each product.
Every element of the new design, from improved legibility to more visible range statements such as “dry mouth relief” and “oral comfort” was created to ensure clarity and reassurance.
Importantly, while the outside has changed, what’s inside hasn’t. The same tested formulations that are designed to mimic the function of natural saliva remain the same. Oralieve products continue to help restore moisture and relieve dry mouth symptoms, as well as freshen and protect your teeth, just with a more updated look.
Trusted products with a refreshed new style
Oralieve’s mission remains the same: to bring gentle, effective relief to those suffering with a dry or sensitive mouth. The refreshed website and packaging reflect our ongoing commitment to make that support even easier to find. Whether you’re visiting our new website for the first time or spotting our new packaging, we hope you’ll love the new look as much as we do.
You can learn more about the Oralieve range here and for more information on dry mouth, visit our What is Dry Mouth page.